What Is Coordinated Marketing?
Marketing is the process by which organizations create a product or service that people will pay for and use so that they can obtain a benefit from it. Marketing involves the development of a product or service that will meet a need and be able to solve a problem for customers. Marketing also involves developing ways to acquire new customers and convince existing customers to purchase more of a product or service than they currently do. Ultimately, marketing is about creating and building a relationship with the customer so that the customer will come back to buy more from the organization in the future and recommend it to others.
For organizations to effectively market themselves, they must address a few basic issues related to marketing. The most important issue is developing a coordinated marketing concept. This includes determining what aspects of marketing are important to the organization, what tools are needed to implement these aspects, and how these tools should be integrated into the organization’s overall marketing strategy. In addition, the concept of coordinated marketing should include a list of standards related to creating and selling products and services to customers. Finally, the concept of coordinated marketing should include strategies for measuring the success of these efforts, as well as monitoring the satisfaction of customers and collecting data that may help to strengthen the organization’s marketing position.
Developing a coordinated marketing strategy is essential to any organization’s success. If not, the concept of marketing would likely have little meaning and the results of marketing would be minimal. Therefore, developing a coordinated marketing strategy that addresses the various needs of customers, develops a sense of customer satisfaction, and includes a measurement framework that quantifies customer satisfaction is absolutely critical to the success of any marketing program and can make the difference between achieving market share and not achieving any market share at all.